Business Articles

By Jon Gonzales

The following articles are designed to not only inform and educate, but also designed to address the many deep rooted issues and challenges salon owners and hairdressers face daily in their salons.

These articles are based on my 40 years of experience as a hairdresser/salon owner, and on information shared by thousands of hairdressers, salon owners, and educators I have had the privilege of meeting during my travels throughout the U.S.and in Canada while conducting my business management seminars, and guest appearances at many of our top hair shows.

I urge you to read these articles with an open mind and share this information with your staff. I do not profess that I have all the answers; I am only giving you my personal thoughts and opinions based on my 40 years of experience.  I urge you to seek out other people's opinions, then make your own decisions based on what is right for you. I urge you not to dismiss your own thoughts and opinions as well.

It is my wish that these articles will help you in meeting the growing challenges of a competitive and changing business environment with confidence. It's time for change and new direction. My only business is education, focusing on the educational needs of my colleagues. In order to remain focused and objective towards your educational and business needs, I represent no special interest groups. I’m committed to help my colleagues, free of glitter and hype, reach higher levels of excellence — personally , professionally , and financially . If we are to raise the standard of living for hairdressers and salon owners, we must raise the standard of educational excellence.

Click Individual Article Images for a Detailed Description of Each Article

Avoid the "Grass is Greener" Syndrome $4.95	You Must Excel at Customer Service $4.95
Build Your Business by Building a Winning Team $4.95	Don't Give in to the Challenges of Salon Ownership $4.95
Unleash the Power Within $4.95	Key 1: 10 Simple Strategies to Gain Loyal Customers $4.95
Key 2: Avoid These 9 Mistakes and Keep Clients Coming Back $4.95	Key 3: Prevent Turnover, and if it Happens, Fight Back $4.95
Part 1: Junior Stylist Training Program $4.95	Part 2: Junior Stylist Training Program $4.95
You Must Begin Planning For Your Financial Future $4.95	Build Customer Loyalty to Your Business $4.95
Measuring Customer Satisfaction $4.95	How to Win Back Lost Customers $4.95
19 Hard-Hitting Business Articles Collection $54.45 $29.95